When Asha (28, Pune) picked up the phone for her first Traya call, she sounded tired but hopeful. Three months earlier, she had delivered her baby. Now, instead of enjoying this new phase, she was counting hair strands in the shower.
“I’m losing more than 100 hair strands every day,” she had written in her hair test. On the call, she confirmed it again: the hair fall was relentless.
She also added a detail that changed everything: “It’s been three months postpartum. I’m breastfeeding.”
That one line explained why her hair had suddenly turned against her.
A New Mom, and Sudden Hair Fall
During pregnancy, Asha’s hair had actually felt better than ever—thicker, shinier, with barely any strands on the pillow. But around the third month after delivery, things flipped.
Her exact words to the coach were simple but loaded with worry: “The hair fall concern which I have raised… that is more than hundred hair strands.”
Like many new mothers, she had hoped it was temporary and would settle on its own. It didn’t. Every wash meant clumps in the drain. Brushing meant a handful of hair in her comb. She did what most of us do—washed more frequently, applied random oils, and hoped for the best.
By the time she spoke to her Traya coach, she wasn’t just looking for products; she wanted a clear plan and reassurance that this could actually improve.
What Was Really Causing Her Hair Fall?
The coach, Ruchira, had already gone through her hair test and medical history. On the call, she explained postpartum hair fall in a way that finally made sense to Asha.
Postpartum hair fall is not “just hair fall.” It’s a combination of:
- Hormonal withdrawal after delivery: During pregnancy, estrogen levels keep most hair locked in the growth (anagen) phase. After delivery, estrogen drops sharply. Suddenly, a large number of those “extra” hairs move into the shedding (telogen) phase together. This is why new moms often feel like they are “going bald overnight.”
- Nutritional drain: The body has just gone through labour, blood loss, and months of sharing nutrients with the baby. On top of that, breastfeeding continues to pull on the mother’s nutrient reserves. If nutrition is not replenished properly, hair follicles are among the first to suffer.
- Internal health + scalp health together: As the coach put it, “Hair fall also triggers due to various factors. One is scalp health… the second is your internal health, which includes nutrition, lifestyle and postpartum phase.”
Because of all this, hair roots don’t get enough nourishment, the follicles weaken, and shedding increases.
Quick Q&A: Is postpartum hair fall permanent?
No. Postpartum hair fall is usually a temporary, reversible condition called telogen effluvium. However, if nutritional gaps, anemia, stress, or poor scalp care continue for months, temporary shedding can turn into long-term thinning. That’s why early support with a personalized hair treatment plan and targeted supplements matters.
The Doubts Every New Mom Has (But Rarely Voices)
Asha was polite and soft-spoken on the call, but one concern slipped out very clearly when the coach mentioned shedding with the serum:
The coach warned her, “Initially, when you’ll start using this hair active serum, you’ll see that there’s some increase in your hair fall and it is completely normal.”
Asha listened carefully and said, “Okay,” but this is exactly the kind of thing that scares most people. You’re already losing hair—why would you use something that might increase it?
The coach broke it down:
- The serum pushes out weaker, already-detached hair strands faster.
- Those hairs would have fallen “sooner or later” with or without treatment.
- Clearing them out allows stronger, healthier hairs to come through.
“So the removal of the weaker hair strands means the increased hair fall,” the coach summarised. Asha repeated back, “Yes, yes,” but it was clear this explanation was crucial for her confidence and consistency.
She also had another practical doubt:
“This kit, it is for one month… so next month the other kit I will have to order?”
The answer wasn’t just “yes.” The coach explained how future kits would be adjusted, and some supplements would phase out once their course was over—so the kit size and cost would actually reduce over time. This level of clarity helped Asha see this as a structured treatment, not an endless expense.
How Hair Loss Was Affecting Her Emotionally
Although Asha didn’t break down on the call, her concerns were easy to read between the lines:
- She double‑checked how to use every product (“So there’s no confusion regarding the wash day regime, right?” / “No, no… it is clear.”).
- She quickly confirmed she’d start “today evening,” not next week or next month.
- She asked what to do “if the progress is not good or something like that. Maybe I can talk to somebody.”
This wasn’t casual hair fall. It was affecting how she felt about herself as a new mother. Between breastfeeding, sleepless nights, and body changes, the last thing she needed was clumps of hair reminding her that her body still hadn’t recovered.
By giving her a clear timeline—“You’ll start to see the results in three months”—the coach replaced vague fear (“Is this permanent?”) with a realistic expectation and a path forward.
The Traya Coach’s Structured Approach
From the very first minutes, the coach made it clear that this wasn’t about selling random products—it was about treating both scalp and internal health together.
Here’s how the plan was structured:
1. Scalp & Wash-Day Routine
Because Asha’s scalp felt normal to slightly dry (“not oily or dry… after two days I feel oiliness”), the coach set a twice-a-week wash routine:
- Network / Scalp Oil (morning on wash days only)
- Defence Shampoo
- Defence Conditioner (length only)
2. Daily Internal Supplements
Because postpartum hair fall isn’t just a scalp problem, the kit included oral supplements to work on internal recovery:
- Hair Vitamin (morning after breakfast)
- Mom Santulan (2 tablets twice daily after meals)
As the product bible explains, Mom Santulan is meant “for post partum hair fall” and provides “the healing and nourishment a new mom needs.” This directly supports her iron, hormonal, and tissue recovery needs, which are often behind hair fall or even hair fall due to anemia after childbirth.
3. Nightly Hair Active Serum
Every night, Asha would apply 1 ml of Hair Active / Minoxidil-based serum all over the scalp using a dropper:
- No massage—just spread with fingertips.
- Used consistently, it:
The coach clearly stated that shedding might increase at first and framed it as a healing side effect, not a failure of treatment. This honest, proactive explanation is what keeps patients from giving up at the exact moment when the treatment is starting to work.
Why This Approach Works Over Months, Not Days
The coach set realistic expectations:
- First 1–2 months
- By Month 3
- From Month 4 onwards
This is crucial. Many people ask, “Will this work for me?” when they really mean, “How long will it take before I feel safe and confident again?” By breaking down the timeline, the coach showed Asha that this wasn’t a quick fix, but a planned recovery.
On top of products, the Traya app added two layers of support:
- Diet Plan: A customised plan to support better nutrition, digestion and recovery. Even following 30–50% of it can speed up results by improving the digestion and hair fall connection.
- Log-in & Progress Tracking: Every time she used her kit, Asha could log it and earn coins—redeemable as discounts (up to 20%) on future kits. This turned consistency into a reward, not just a responsibility.
And importantly, the coach didn’t disappear after the sale. A follow-up call was pre‑scheduled: “You’ll be receiving a call between 12 to 12:30 on the 18th,” giving Asha a clear sense that someone was monitoring her journey.
Key Questions Answered in This Blog
- How do hormonal shifts after childbirth cause postpartum hair fall?
- Why can hair fall increase initially when you start using a hair growth serum like minoxidil?
- How do postpartum supplements like Mom Santulan and hair vitamins support iron deficiency hair fall recovery?
- How long does a personalized hair treatment plan usually take to show visible improvement in new moms?
Traya Journey at a Glance
- Key problem: Severe postpartum hair fall with more than 100 strands shedding daily just three months after delivery.
- Root causes: Sudden hormonal drop after childbirth, breastfeeding‑related nutritional drain, and weakened follicles.
- Main products used: Hair Active serum (minoxidil‑based), Hair Vitamin, Mom Santulan, Scalp Oil, Defence Shampoo and Defence Conditioner.
- Recovery timeline: 3 months to see visible reduction in shedding; stronger regrowth and better density from month 4 onwards.
- Final outcome: A structured, monitored plan that helps restore hair density, stabilise shedding, and rebuild Asha’s confidence in her body after pregnancy.
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