Press Release

Traya makes headlines

Impactful features that unveil the story beyond the headlines

Return of Hope

Traya’s maiden campaign with actor Rajkummar Rao seeks to return the lost hope to people suffering from genetic hair loss. Saloni Anand, Co-founder of Traya tells us how the execution of the campaign was optimised to deliver this message most effectively.

Over 50pc of Indian men facing hair loss below 25: Study

Hyderabad: Traya, India’s first-ever health-tech brand to help treat hair loss internally, unveils noteworthy findings from its expansive study involving over 500,000 men. The data highlights that 50.31% of Indian men experiencing hair loss are under the age of 25. As per the study, 25.89% men below the age of 21 are already at Stage 3 and beyond. As the age bracket shifts to 21-25 years old, this number further increases to 33.35%. With the average Traya customer age being 28, it is an evident indication that hair loss has become a serious concern in this demographic.

How Traya is Transforming Hair Health with a Holistic Approach

The world of healthcare is constantly evolving, and in recent years, the focus has expanded beyond traditional medicine to holistic wellness. One area that has seen significant transformation is hair health. Hair loss, a common concern for many, has spurred innovative solutions that delve into the root causes of the problem. Traya, a pioneering health-tech brand, has emerged as a game-changer in the industry. Co-founded by Saloni Anand, Traya takes a comprehensive approach to addressing hair loss, combining Ayurveda, Dermatology, and Nutrition. In this article, we explore the inspiring journey of Traya's inception, its unique value in the healthcare industry, its funding journey, and its vision for the future.

How This Hair-Loss Solution Start-Up Is Setting New... Benchmarks: A Glance Into Traya Reviews

Hair fall in itself can be a part of self-expression or a switch to someone’s confidence. It can exist as a rebellious crown of strength or as a conformist veil of ignorance.

Traya’s Wins

Victories & triumphs that help us grow

Visionaries behind Traya’s success

Traya's founders share their perspectives

Changing The Conversation Around Hair Loss: Saloni Anand Talks About Building Her Brand Traya

In her quest to find a therapy for her husband’s untimely hair loss, Saloni Anand, co-founder of Traya, a young techie-marketer, uncovered a novel treatment strategy supported by the strength of three sciences: Ayurveda, Nutrition, and Dermatology. Traya is India’s first health-tech company to offer solutions for hair loss that have been approved by doctors and are supported by extensive research.

OCT 5, 2023

‘My Husband’s Hairfall Inspired These Hair Solutions’: Engineer’s Biz Finds 2.5 Lakh Customers

Saloni Anand started Traya to help people grappling with hair loss by changing shampoos and searching for quick fixes. The venture offers a five-month long programme and currently has over 2.5 lakh customers.

April 4, 2023

Want long, shiny hair? Take care of your scalp first

The foundation for healthy hair lies in a well cared for scalp. A neglected scalp can lead to a variety of issues, such as dandruff, dryness, itchiness, even hair loss. Here are some essential steps and practices to ensure your scalp remains in optimal condition, setting the stage for healthy hair:

SEPT 6, 2023

Meet Saloni Anand, An Entrepreneur Who Is Transforming Health-Tech, One ‘Hair’ At A Timealks About Building Her Brand Traya

Founded by husband-wife duo Saloni and Altaf Saiyed, the start-up was born out of the couple's personal health issues when bith of them realized that Ayurveda and nutrition could help them to create a preventive approach.

OCT 5, 2023

‘Women hesitate to talk about their achievements, but as an entrepreneur, you have to sell yourself’

How Saloni Anand, a mom of one and the founder of Traya, manages to stop multitasking “Keep work off WhatsApp and WhatsApp off work.” That’s entrepreneur Saloni Anand’s mantra for managing a successful start-up while parenting a young child. Easier said than done when you’ve been added to a fourth WhatsApp group just this week. But Anand’s point is really about leaving the phone in your bag and focussing on one task at a time.

June 1, 2023

Don’t Be Busy Finding Work-Life Balance

Being an entrepreneur involves making sacrifices to do well in a competitive business world. It means you have a lot of important tasks and potential problems to deal with. This fast-paced environment can make it hard to stay productive and have a good balance between work and personal life, which can be tough.

OCT 6, 2023

Traya – A Tale Of Problem-Solution

Arresting Hair Fall Setting up successful businesses is about locating that gap in the market and filling it with right solutions that are scalable and can sell!

OCT 4, 2023

BRIEF23 | Saloni Anand, Co-founder – Traya: You do not need any qualifications to dream big

Saloni writes on invitation and exclusively for our special series BRIEF23, which features industry stalwarts, thought leaders, industry captains, business heads, brand custodians and other C-suite heads from diverse companies across sectors, size and scale, sharing their learnings from 2022, and guidance and inspiration to help empower professionals for the upcoming FY 2023-24.

April 4, 2023