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When Tanvi finally took Ilma’s call, she sounded both curious and weary — the kind of tone that comes from years of trying to make sense of hair loss that never really stops. “Hair loss actually kaafi time se bahut jyada ho raha hai,” she began. It wasn’t a sudden problem. It was one that had followed her through major life transitions — from post-COVID recovery to pregnancy to moving homes, and even through a few rounds of hair coloring that left her hair fragile and frizzy.
By the time she spoke with Ilma, her volume had reduced to less than half of what it used to be. “Ends are very frizzy… scalp dry ho jata hai, aur ek din baad hi oily feel hota hai,” she said. It was a complex mix — oily scalp, dry ends, breakage, and thinning — all pointing to a deep imbalance.
Understanding the Root Cause
Ilma patiently walked her through what could be happening beneath the surface. Each factor Tanvi mentioned — COVID, pregnancy, thyroid medication, hard water, hair coloring — was more than just coincidence.
She explained, “Jaise thyroid aur nutrition metabolism disturb hota hai, to hair ko proper nourishment nahin milta. Is vajah se scalp weak hota hai, aur roots detach hone lagte hain.”
In simpler terms, Tanvi’s hair was struggling at two levels:
- Internal imbalance: Her thyroid condition and past postpartum phase had likely triggered a slowdown in follicle activity.
- External damage: Bleaching, coloring, and harsh water exposure had stripped the hair of its natural lipid barrier, making it brittle and porous.
The result? A confused scalp — oily at the roots, but dehydrated and fragile along the length — unable to retain moisture or strength.
The Doubts That Mattered
Tanvi’s main question was the one every long-time hair fall sufferer eventually asks:
“Given all this history, is it still possible ki bal vapas grow honge? Ya mujhe bas abhi ke hair ko bachana chahiye?”
It was a mix of anxiety and realism. Years of seeing no improvement had made her skeptical. But Ilma reassured her — regrowth was very much possible if consistency and patience were maintained.
Ilma clarified another vital point — supplement interaction. Since Tanvi was already on thyroid medication and multivitamins, Ilma guided: “Make sure ap thyroid aur hamare supplements ke beech five minutes ka gap rakhein.” This helped build trust, as Tanvi saw her coach was paying attention not just to products, but to her whole health picture.
The Emotional Layer
Tanvi’s story wasn’t just about physical loss. It was about a slow erosion of confidence. She described her hair as “fine, half the volume it used to be,” and her frustration showed in her tone. Years of managing life changes — pregnancy, relocation, and now daily hair shedding — had left her feeling like her efforts weren’t enough.
Ilma’s calm assurance — that this wasn’t irreversible, and that each product had a role — offered her something she hadn’t felt in a while: direction.
The Traya Hair Coach Approach
Ilma detailed a structured, science-backed plan designed specifically for Tanvi’s mixed scalp and nutritional imbalance:
External Care Routine
- Scalp Oil + Calm Oil (Mix & Apply):
- Mix the small Calm Oil bottle into the larger Scalp Oil bottle.
- Apply half an hour before washing.
- Helps improve scalp blood flow and reduce inflammation.
- Anti-Dandruff Shampoo (Temporary use):
- Since mild flakes had begun forming, Ilma advised switching to Traya’s Anti-Dandruff Shampoo temporarily to balance scalp microflora and control oil secretion.
- Defence Conditioner (Only on Hair Length):
- To restore softness and prevent dryness.
- Sign Levin Serum:
- To retain shine and protect from external humidity damage.
- Minoxidil Serum (1 ml morning & night):
- To be applied gently using a dropper on visible scalp areas.
- No massage, just gentle spreading.
- Ilma cautioned: “Starting ke few weeks men hair fall thoda badh sakta hai, par ye normal hai — ye sign hai ki treatment work kar raha hai.”
- Hair Santulan Supplement:
- 2 tablets after dinner daily.
- Targets thyroid-related imbalance and improves follicle nutrition.
- Month 1–2: Shedding of weaker strands, scalp detox phase.
- Month 3: Visible reduction in hair fall.
- Month 4 onward: Noticeable regrowth and improved texture, especially on crown areas.
- “Traya app men kit usage aur progress tracking ka option hai.”
- “Call scheduling aur diet plan ka feature bhi available hai.”
- Hair Santulan Supplement: Balances thyroid and boosts follicle metabolism.
- Minoxidil 5% Serum: Stimulates inactive follicles for visible regrowth.
- Scalp Oil + Calm Oil: Improves blood circulation and reduces scalp dryness.
- Anti-Dandruff Shampoo: Controls sebum buildup and cleanses scalp effectively.
- Defence Conditioner: Rehydrates chemically damaged strands.
- Sign Levin Serum: Protects from frizz and breakage, restores hair texture.
Daily Care Routine
Internal Nourishment
Ilma explained the 3-phase transformation timeline clearly:
Expert’s Perspective
Ilma emphasized that Tanvi’s journey required both internal correction and external recovery. Her thyroid imbalance, coupled with past hair coloring and water quality, had created a multi-layered challenge. That’s why Traya’s plan addressed every factor — metabolism, scalp health, and texture repair — simultaneously.
Ilma also highlighted that the Traya app would be key to staying consistent:
These app tools ensured Tanvi could follow every step and measure progress at her own pace.
Product Recommendations (from Product Bible)
Based on Tanvi’s conditions — post-COVID + thyroid imbalance + chemically treated hair — Ilma’s plan included the following Traya products:
Together, these products worked on all three layers — internal, scalp, and strand-level health.
A Journey of Healing, Not Just Hair
As the call ended, Tanvi promised, “I think isi week se main shuru karungi.” It was a small but powerful statement.
For her, this wasn’t just about getting thicker hair — it was about regaining a sense of control after years of uncertainty. Ilma’s closing words summed up Traya’s ethos perfectly:
“Treatment men jitna delay hoga, result men bhi utna delay aayega. So consistency hi key hai.”
With a plan customized to her thyroid, hormonal, and environmental triggers — and consistent expert follow-ups — Tanvi’s story had finally shifted from endless loss to a path of healing and regrowth.