Skip to content
When Shilpi first spoke to her Traya hair coach, she began the call with a simple greeting: “Good evening… meri baat Shilpi ji se ho rahi hai?” But behind this light start lay months of worry—continuous hair fall, constant dandruff, color-related scalp irritation, and the stress and insomnia that quietly worsened everything.
The Real Hair Concern That Brought Her to Traya
Shilpi explained, “Mera hair color bhi karana padta hai na… isliye dandruff, itching ye sab problem rahata hai.” Her hair fall wasn’t mild—it came with dandruff that was “chipaka hua… kuredane se girata bhi hai.” The roughness, itching, and flakes were not just uncomfortable; they were a direct attack on her scalp health.
And hair fall had started becoming a daily frustration—one she tried to manage herself but couldn’t truly fix.
The Hidden Root Causes:
What made her case stronger for a customer story was the detailed context she shared.
1. Stubborn Dandruff & Scalp Inflammation
The coach immediately validated the real trigger: Dandruff buildup. When flakes stick to the scalp and cause constant itching, it damages the follicles. The more she scratched, the weaker her roots became—leading to increased shedding.
2. Regular Hair Coloring
Coloring chemicals can strip moisture, irritate the scalp, and disrupt the scalp barrier—making existing dandruff worse and leading to roughness.
3. Stress & Insomnia
She added, “Mujhe thoda nerve ka problem hai… nind ke liye dawai lena padta hai… stress ke liye bhi hota hai.”
Stress hormones interrupt the hair growth cycle, shrink follicles, and trigger Temporary hair fall, Lack of sleep slows scalp repair and healing.
This combination—dandruff + stress—made her hair fall a multi-layered issue, not a simple cosmetic problem.
The Customer’s Doubts and Fears
Shilpi didn’t hold back her questions. She had several worries:
- “Santulan tablets lunch aur dinner ke baad ek ek lena hai?”
- “Anti-dandruff solution kitne din use karna hai?”
- “Ye kitne dinon mein work karengi?”
- “Agar main Traya ka serum na use karke dusra serum use karun, problem hoga kya?”
- “Customized Plan kaafi long hai… thoda cheap hota to customer happy hote.”
Her doubts reflected something real—fear of wasting time and money on something that may not work, uncertainty about product mixing, hesitation about long-term commitment, and confusion about how fast results would appear.
Emotional & Lifestyle Impact
For Shilpi, the issue wasn’t vanity. It was comfort, confidence, and daily routine.
- Coloring her hair meant risking itching and dandruff flare-ups.
- Stress and lack of sleep were making hair fall harder to control.
- Heavy flakes that were “chipka hua” made her feel unhygienic and irritated.
- She worried whether the cost and long-term Customized Plan would emotionally exhaust her.
While she never said the words directly, her tone reflected frustration and fear of worsening hair health.
How the Hair Coach Stepped In – A Deep, Step-By-Step Approach
The coach did what Traya uniquely does—she connected every Issues to a scientific explanation and a clear plan.
1. First Priority: Clean the Scalp
Month 1 is about clearing dandruff so that future Customized Plans actually work. The coach explained why: If the scalp is flaky and inflamed, serums cannot penetrate.
So she placed Shilpi on:
- Anti Dandruff Solution (night application, no massage)
- Nourish Hair Oil (next morning, 30 min before wash)
- Defense Shampoo
- Defense Conditioner
A simple, structured routine so her scalp could finally breathe.
2. Internal Healing With Supplements
To address hair cycle weakness, and stress-induced depletion:
- Hair Santulan 3 – two tablets at night after dinner
These supplements were chosen because they support follicle strength and improve hair cycle nutrition.
3. Future Switch to Regrowth Serum
Once dandruff is gone, in Month 2, the coach promised to add the regrowth serum.
She explained why Shilpi must use Traya’s serum and not any random serum: Only Traya’s regimen is structured according to scalp condition, root cause, and Customized Plan timeline. External products may not suit her sensitive scalp or may disrupt the Customized Plan’s progress.
4. Realistic Timeline
The coach broke it down clearly:
- 1st month: Dandruff removal
- 2nd month: Switch to regrowth serum
- 2nd month initial weeks: Increase in shedding of weak hair (normal sign)
- 4th month: Visible reduction in hair fall
- 5th month onward: Thickening, density, volume
- Serum: For lifelong maintenance like shampoo/oil
This detailed clarity reassured Shilpi and built her trust.
Product Recommendations Based on Her Root Causes
From the Traya Product Bible, the ideal products for Shilpi’s condition were:
- Traya Anti-Dandruff Solution – loosens and clears sticky flakes
- Traya Defense Shampoo – mild cleansing without stripping scalp
- Traya Defense Conditioner – reduces roughness from coloring
- Nourish Hair Oil – improves scalp nourishment and circulation
- Hair Santulan 3 – strengthens follicles internally
- Serum (added later) – essential for regrowth in thinning areas
Each product directly matched her hair issue (dandruff), and lifestyle triggers (stress, coloring, sleep difficulty).
Conclusion: Why This Story Works
This conversation is a perfect example of a Traya customer story because:
- Clear hair issues were mentioned: dandruff, itching, roughness, hair fall
- Root causes were identified: stress, coloring damage
- Customer had multiple doubts: dosage, results, cost, serum confusion
- Emotional & lifestyle effects were visible
- Hair coach gave a detailed, holistic, multi-step explanation
- Product plan was personalized and justified
A genuine transformation journey in motion.
