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When Ankita first noticed her hair thinning, it wasn’t dramatic shedding or bald patches that alarmed her — it was her daughter’s casual observation: “Mumma, yahan se thoda kam lag raha hai.” That single remark made her take a closer look in the mirror. In the center of her scalp, just where she usually parted her hair, the density looked lighter.
“I didn’t even realize it,” she told Traya coach Ritu during their first consultation. “Hair fall to zyada hai nahi, bas thinning lag rahi hai. Mujhe laga age se ho raha hoga.” Like many women, Ankita hadn’t thought much about it — until the thinning became visible enough to make her self-conscious.
Understanding the Root Cause
When Ritu went through Ankita’s hair test, she noticed that while Ankita had no dandruff or major scalp condition, her hair texture was dry, frizzy, and slightly rough. This indicated that the problem wasn’t alopecia areata — a condition that causes coin-sized bald patches — but nutritional and external imbalance leading to hair miniaturization.
Ritu carefully clarified this distinction when Ankita mentioned she saw “coin-size thinning.” She explained that in alopecia, roots completely disappear, while in Ankita’s case, the roots were present — just weaker and less nourished.
Hair thinning like Ankita’s often arises from:
- Nutritional deficiencies (especially proteins, B-complex, and iron)
- Environmental stressors like pollution and hard water
- Lifestyle fatigue, including disturbed sleep or irregular diet
- Hormonal shifts, even subtle ones, that weaken follicle strength
Ritu summed it up perfectly: “Apke hair ko proper nourishment nahi mil raha — internally hair weak ho jate hain aur root se fall hone lagte hain.”
The Questions and Doubts
Ankita wasn’t just worried about the cause — she was practical and curious about how to use the products correctly.
She asked, “Hair Active serum agar main overnight laga lu, to twelve hours tak theek rahega na?” Ritu assured her that the serum was designed for overnight application, so leaving it longer wasn’t harmful.
Then came another genuine concern: “Main future mein pregnancy plan kar rahi hoon — koi impact to nahi hoga?”
Ritu immediately reassured her: “Nahi, hamare supplements pure herbal aur safe hain. Koi negative effect nahi hoga.” That clarity put Ankita at ease.
Her third doubt was about initial shedding after using the serum. “Agar mere ko two months mein marriage attend karni hai to hair fall aur zyada to nahi badhega?” she asked anxiously.
Ritu explained with empathy: “Jo weak strands hain na, vo to waise bhi girte hi. Hamara serum unhe thoda pehle shed karata hai taki naye, strong strands aa sake. Ye positive sign hai.”
That small reassurance mattered — because for many women, confidence during an upcoming event like a wedding can be as important as the treatment itself.
The Emotional Layer
Ankita wasn’t facing a severe hair loss condition, but she was proactive — and that made her story powerful. She didn’t want the problem to worsen or reach a point where regrowth became difficult.
Her tone throughout the call reflected subtle concern but also hope. She wanted to “stop it before it grows,” a mindset many people don’t adopt until too late.
For Ankita, the emotional impact wasn’t devastation — it was mild insecurity mixed with determination. She wanted to protect her self-image, especially after someone else pointed out the thinning.
The Hair Coach’s Approach
Ritu walked Ankita through every product patiently, ensuring she understood the purpose and timing of each step:
1. Hair Wash Routine
- Step 1: Mix Calm Oil (small bottle) into Scalp Oil (large bottle).
- Step 2: Apply oil half an hour before washing, gently massaging the scalp.
- Step 3: Use Traya Defence Shampoo to cleanse — it removes buildup and balances the scalp microbiome.
- Step 4: Apply Defence Conditioner only on the hair length (not the scalp) to improve softness and texture.
- Step 5: On towel-dried hair, apply Sign Levin Serum for frizz control and protection.
2. Night Routine
- Apply Hair Active Serum (1ml) across the entire scalp using the dropper.
- Do not massage. Leave it overnight for best absorption.
- Expect mild initial shedding as a natural part of the regrowth cycle.
3. Internal Nourishment
- Take Camra herbal supplements, 2 tablets every night after dinner.
- These work on internal nutrition and hormonal balance to support healthy hair growth.
Ritu also highlighted the three-phase result cycle:
- Month 1: Shedding phase — weaker strands fall out.
- Month 2–3: Hair fall reduces, scalp health improves.
- Month 4 onward: Visible density and volume increase.
She was honest yet motivating: “Three months lagenge visible result dekhne mein. Ye three-rule cycle hi long-term success deti hai.”
Traya’s Products at Work (from Product Bible)
For Ankita’s mild thinning and nutritional root cause, the Traya kit included:
- Hair Active Serum: Revitalizes follicles and boosts density.
- Camra Ayurvedic Supplement: Strengthens internal health, balances stress hormones, and supports natural regrowth.
- Defence Shampoo + Conditioner: Cleanses and smooths without harsh sulfates, improving scalp environment.
- Scalp Oil + Calm Oil: Improves scalp blood circulation and nourishes roots for thicker strands.
- Sign Levin Serum: Prevents frizz, restores texture, and protects hair cuticles.
Together, these address both the external fragility and internal weakness that lead to thinning — a dual approach that makes Traya’s plan sustainable.
Digital Guidance and Support
When Ankita installed the Traya App, she was impressed by its structure:
- “How to Use” section to revisit instructions anytime.
- Diet Plan customized based on her food preferences to balance internal nutrition.
- “Log and Earn” feature to track supplement and serum use — rewarding her consistency with redeemable coins for discounts on future kits.
These digital tools gave her control and motivation — making the journey feel guided, not overwhelming.
The Turning Point
By the end of the call, Ritu checked the newly uploaded scalp image and confirmed: “Ab to bal kaafi achchhe dikh rahe hain, bas thode patle ho rahe hain. Ye serum definitely kaam karega.”
Ankita’s relief was audible. She now had a clear plan, a routine she understood, and expert reassurance that her issue was treatable.
What began as uncertainty about a blurry photo turned into confidence about a defined, long-term care journey.