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When Anand picked up Imran’s call that afternoon, he didn’t sound like someone taking his first consultation — he sounded like someone who had been fighting hair fall for years, analyzing every possible reason. “Jab se main Delhi mein aaya hoon, tab se ye problem start hui hai,” he said thoughtfully. “Home town mein to bilkul bhi hair fall nahi hota.”
For him, it wasn’t just about hair thinning — it was about understanding why it started, why it worsened, and what could realistically be done now. His tone carried calm logic, but underneath was the quiet frustration of someone who had tried doctors, tablets, and even well-known hair clinics like Dr. Batra’s — all without lasting relief.
The Root Cause: Environment, Stress & Metabolic Imbalance
Imran listened carefully as Anand explained his background — a thirty-something professional working rotational shifts, often dealing with sleep cycle changes, occasional acidity, and Delhi’s unpredictable air and water quality.
His story reflected a perfect storm of hair health disruptors:
- Environmental stress: Delhi’s hard water, humidity, and pollution made his scalp reactive — oily one day, dry and itchy the next.
- Sleep disruption: Night shifts had altered his circadian rhythm, reducing hair growth hormones and recovery cycles.
- Metabolic impact: Occasional acidity pointed to mild digestive sluggishness — something that limits nutrient absorption, including iron, zinc, and biotin.
- Chronic exposure: Six years in Delhi had quietly shifted his scalp ecosystem, weakening follicles from the root upward.
Imran summarized it perfectly: “Sir, apka body environment ke sath adjust karne mein time le raha hai. Hair ka nourishment scalp tak proper nahin pahuch raha.”
Honest Expectations: Focus on Thickness, Not Magic Regrowth
Unlike many clients who start hoping for full regrowth, Anand had realistic expectations. “Mujhe front hairline nahi chahiye,” he said clearly. “Bas thickness improve ho jae — jo existing hair hai, vo healthy ho jae.”
Imran appreciated his practical mindset. He explained that while regrowth in long-dormant follicles is limited, density and strength in existing strands can be significantly improved. “Thirty percent logon ko front area mein bhi regrowth milta hai,” Imran said honestly, “lekin ham assurance dete hain thickness aur volume ke improvement ka.”
That balance of hope and realism built instant trust.
The Customized Traya Plan for Anand
Based on Anand’s lifestyle and medical clarity (no major conditions, no allergies, mild gas issues), Imran designed a comprehensive yet manageable treatment plan — a blend of topical science, internal nutrition, and Ayurvedic support.
1. Scalp Health: Two-Step Oil Therapy
- Scalp Oil (green bottle) + Growth Oil (small bottle) Mix completely and apply twice a week, 30 minutes before shampooing. → Improves blood circulation and strengthens root health.
2. Cleansing & Care
- Traya Shampoo – Gentle yet effective; use at least 2 times a week, or daily if preferred. → Keeps scalp clean without stripping moisture.
3. Active Regrowth Treatment
- Minoxidil (1 ml morning, 1 ml night) Apply gently with a dropper on thinning areas — no massage needed. → Stimulates dormant follicles and enhances blood flow. (Initial 2–4 weeks may bring slight shedding — a positive sign of follicle renewal.)
4. Internal Nourishment
- Hair Rush Tablets: 2 after breakfast + 2 after dinner. → Rebuilds keratin structure and supports hair metabolism.
- Hair Vitamin: 1 tablet after breakfast. → Ensures essential micronutrients like zinc, iron, and biotin.
- Health Tatva: 1 tablet morning + 1 tablet night after meals. → Balances internal pH and improves digestive health.
5. Sleep & Stress Regulation
- Greet Nasal Drops (optional add-on): 3 drops per nostril before sleep, for 21 days. → Helps regulate sleep patterns, especially for night-shift professionals like Anand.
Imran even shared a link to order it: “Sir, one forty-one rupees ka course hai, easy to use. Agar sardi ho to temporarily stop kar dena.”
Journey & Expected Results
Imran laid out a clear timeline — realistic yet motivating:
| Phase | Duration | Focus | Visible Effect |
|---|---|---|---|
| Phase 1 | Month 1–3 | Internal health correction, scalp activation | Hair fall control begins |
| Phase 2 | Month 4–6 | Strengthening follicles, improving blood flow | Noticeably thicker strands |
| Phase 3 | Month 7–8 | Sustained regrowth and texture improvement | Visible density and volume increase |
He also explained the “three-rule principle”: consistency, nourishment, and patience. “Sir, regularity maintain rakhna sabse zaruri hai. Treatment men delay hoga to result men bhi delay hoga.”
Lifestyle Guidance
Imran didn’t stop at just haircare — he integrated Anand’s existing habits into the plan:
- Continue lemon-hing water in the morning to manage gas naturally.
- Keep 2.5–3 liters of water intake daily.
- Avoid scalp massages or external hair oils during Traya treatment — “taaki hameh pata chale product ka real impact kya hai.”
- Maintain at least 6–8 hours of sleep, even if timing rotates due to shifts.
He also introduced the Traya App, explaining its benefits:
- Diet Plan Section – Tailored food suggestions based on height, weight, and goals.
- Daily Log Tracking – Tracks supplement and serum usage, ensuring accuracy.
- Health Report Generation – Weekly report identifies missing nutrients for improvement.
The Turning Point: Clarity, Confidence & Commitment
By the end of the 20-minute call, Anand’s tone had shifted from cautious to confident. His final words summed up his mindset:
“Mujhe bas abhi ke condition ko improve karna hai. Agar thickness aa gayi, to naturally coverage ho jaega.”
Imran smiled and assured him, “Sir, ye achievable hai. Bas ap regular rahiye.”
From Delhi’s harsh air to night-shift fatigue, Anand had battled every external challenge possible. But with Traya’s holistic science — combining dermatology, Ayurveda, and nutrition — he now had a plan that didn’t just treat hair fall, but restored discipline, control, and hope.